I’ve always been interested in the systems we live in—the way they shape our perception and how we move through the world. 'Pedestrian Propaganda' is my way of sitting with those concepts and distilling them into something universal. I take issues like wealth, authority, and environmental cruelty and translate them into the same graphic language used in street signs.
We usually treat signage as background radiation; it’s just there, telling us what to do so the system keeps running smoothly. In that context, we’re all just 'pedestrians'—generic wards of the state or agents navigating a grid. I chose the word 'propaganda' because these signs are essentially telling us how to think, but they’ve become so ubiquitous that we consume them subconsciously.
My goal is to hack into that space. I want these images to be discovered accidentally in the real world. They aren't meant to perfectly mimic real signs, but they should cause a small glitch in the matrix—a moment of confusion that makes you stop and question your own worldview. This project is open-source because I want to democratize that kind of activism. It’s a way for regular people to interface with the rules of the system and, for a second, see the machinery behind it.

Pedestrian Propaganda full set (PDF)